北京科图广告有限公司

1.市场调研
离开市场的策略,一切都是空谈
2. 品牌诊断
因地制宜原则,根据品牌自身的优缺点制定有效的营销策略,以达到品牌的健康成长、企业良好发展的主要目的。
3. 产品策略分析
“想把自己的东西卖出去必需先要了解自己的产品,找到卖点,然后再以一种独特的方式告诉消费者——这也是科图力求的USP.
4. 广告推广
了解自己的,了解消费者的需求,引导消费者需求,正所谓“知己知彼
方能百战不殆“以有效的广而告之形式来求得消费者的共鸣和关注。
5. 品牌终端维护
这个也是整个营销策略的终端执行力的体现,一套有效的方案精确的市场分析,完美的广告创意,最终面对消费者的就是产品,产品的销售终端形象是尤其重要的,(如销售人员的形象言谈,以及品牌终端店的设计这些都是为以后形成最有效的大众口碑传播建立良好的基础,这点在品牌建立过程中起到决定性作用)
1.Market research
Policy far from market is not realistic
2.Brand diagnosis
Adjusting measures to local conditions,we make effective sales policy based on advantage and disadvantage of brand itself to achieve brand healthy growth and enterprise well development
3. Product policy analysis
“To sell your own product, firstly should know well your product and find out selling point and to tell consumer with a unique way——It’s also Ketu striving for USP.
4. Ads popularizing
Know your own and customer demand to lead customer demand. That’s so called “Always win only know yourself and others”. Using effective ads to gain customer resonance and attention.
5. Brand terminal maintenance
That’s also the embodiment of terminal performance of integrate sales policy. There should be accurate market analysis, perfect ads idea in an effective plan. As what face customer at last is product, terminal image of product is quite important.(Such as salesmen appearance and way of speaking and design of terminal branch are all the well foundation for establishment of future the most effective public praise. This point is the deciding role in brand developing procedure )